Vision and Values in Design Management

Vision and Values in Design Management

4.11 - 1251 ratings - Source

Vision and Values in Design Management demonstrates the value of design as a key strategic resource. It demonstrates that design management can be fully utilized in the pursuit of securing competitive advantage within highly complex and emergent markets.First, let us investigate the five stages of design a#39;thinkinga#39; within the organisation, starting from a base level of minimal engagement. ... unsustainable business model of low-value pricing strategies, producing goods and services at the least cost with no design considerations. ... Level 3 is where design as an integrated process begins to emerge. ... Organisations that have achieved this level of design consciousness include the British Airways Authority (BAA), Braun, Honda and Oakley.

Title:Vision and Values in Design Management
Author: David Hands
Publisher:AVA Publishing - 2009-02-17

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.

Click button below to register and download Ebook
Privacy Policy | Contact | DMCA