101 Tips for More Profitable Catalogs

101 Tips for More Profitable Catalogs

4.11 - 1251 ratings - Source



Provides practical advice on covers, layout, copy preparation, captions, model selection, type, order forms, mailing lists, drop shipping, celebrity endorsements, sweepstakes, marketing, customer service, and catalog evaluation.Customer Service, Fulfillment, and the Back End The difference between a successful catalog business and one that fails often rests with the way it treats its ... If an order can be shipped the same day it is received, it is the optimum response.


Title:101 Tips for More Profitable Catalogs
Author: Maxwell Sroge
Publisher:National Textbook Company Trade - 1990
ISBN-13:

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